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ADOBE STOCK
Commissioned by Adobe Stock for their "Squad Behind The Squad Campaign"
Art Direction and Photography by Eliza Hatch
"Adobe Stock has teamed up with photographers Eliza Hatch and Milo Belgrove to create a collection of images that celebrate the women succeeding in what has traditionally been a male-dominated work environment, football. As an important summer for women’s football kicks off with high expectations for the home nations that are competing, there is growing media attention on women’s sport. However, recent reports show that whilst media coverage is increasing, women’s sport continues to receive less than 10% of sports coverage overall. This new collection aims to shine a light on the women working at the heart of the football industry – from footballers and referees, to sports presenters and FA intermediaries - giving them a platform to tell their story and empower other women to follow in their footsteps. With greater visibility of these women, Adobe Stock hopes to support the drive to redress the share of coverage women’s football receives long-term."
"
Adobe Stock's new campaign to redress the balance of coverage of women in sport
" - Creative Boom
2019
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